If you build it, how do you get the gamers to visit? Publishers employ many methods to promote their website. This can be divided into two areas, acquiring gamers and retaining gamers.
Acquiring Gamers
Purchasing impressions and clicks from ad networks and other websites.
Participating in a banner exchange network to trade traffic with other websites.
Getting organic search traffic from gamers searching on Google and other search engines.
Using Stumbleupon, Digg, Twitter, YouTube and more to drive traffic to your site.
Creating or sponsoring a game to get your branding and link embedded in a developer's game.
Trading traffic directly with another website.
Retaining Gamers
How to get users to identify your site with their favorite games, and keep them come back.
How can you retain users through loyalty programs.
Comments (0)
You don't have permission to comment on this page.